Adapting to eCommerce reality
Arani is a worldwide leader in LED lighting supplies. The company always finds new ways to innovate, offer high-quality service to their customers and be one step ahead of its competitors. Their latest eCommerce project proves it once more.
Automating and creating value with omnichannel
Being already set up with an ERP managing customer accounts, inventory, orders and much more, the next step in modernizing the organization was a fully integrated eCommerce platform. Business rules specific to Arani and core B2B features called for a flexible, scalable and solid platform.
Offering a fully customizable API to synchronize its data with any third party system, Magento 2 was the obvious solution. A synchronization with SAP Business One was built to bring the customer experience to a whole new level.
Increased performance, real-time inventory and a lead acquisition strategy ensured the success of the project. For a B2B organization such as Arani, omnichannel brings down the costs and increases customer satisfaction.