A matter of service.
BrassardBuro is a Quebec based company specializing in office supplies. It proudly serves clients across the province of Quebec. The organization manages its sales activities through a B2B e-commerce platform.
Growing with targeted marketing
In order to promote the products and services offered by BrassardBuro to local businesses, a web marketing campaign was designed to attract, convert and retain customers.
BrassardBuro needed to acquire news customers to ultimately increase its global sales and retain ordering recurrence.
Using newsletter campaigns, Google adWords and retargeting, Novatize put in place a customer acquisition and retention strategy.
Customer acquisition costs went down X% and quantity of orders per customer increased. This strategy allowed BrassardBuro to increase its web marketing budget knowing that the risks were minimized.