Station BLÜWeb marketing

The ultimate relaxation

In 2011, next to a winding river with clear and limpid water opens one of the most important canadian’s nordic baths complex : Station BLÜ. Since it’s opening, the station was awarded multiple eulogy for it’s innovative designs and installations. Station BLÜ was awarded the design’s grand prize in the commercial/recreative category, a mention from the renowned Condé Nast Traveller UK and a 33th place in the Top 100 Most Amazing Spas In The World.

Develop its web presence

With a a spa of the highest quality, the company choose Novatize to develop it’s web presence and upgrade the performance of it’s e-commerce.

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Need

With an already operational e-commerce platform but with a low amount of traffic, the company had to make advertising investments in order to improve it’s brand awareness and it’s promotions.

Solution

First of all, an upgrade of the website was a no brainer to improve the user experience and the creation of special promotions to create virality. Next, we were ready to make advertising investments and a social media strategy has been put in place.

Added value

The strategies put in place have helped make the conversion rate increase from 0.39% to 4.80% and also resulted in a traffic increase of 300%. This growth helped the company to collect a revenue 24x bigger than a similar past period and increased the email list by almost 900%.

To know more about this project, please contact Philippe Pâquet-De Varennes at