Blog
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09 Nov 2022 7 min read
8 must-have strategies and new features on Klaviyo that will improve your eCommerce
With the decline of cookies and third-party data, eCommerce merchants are facing many challenges when creating digital marketing campaigns with refined and measurable targeting. ECommerce specialists are struggling to deliver personalized, cost-effec
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01 Nov 2022 4 min read
Monolith or MACH Ecosystem?
You probably hear about headless, monolithic or MACH. Today, we're breaking it all down so you can know where you stand and how to make the right choice to support your growth.
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26 Oct 2022 7 min read
How to prepare your communications for Black Friday, Cyber Monday and Giving Tuesday
Cyber Week, consisting of Black Friday, Cyber Monday and Giving Tuesday, is a crucial week in the marketing calendar for brands that do business online. While Black Friday is well-established in consumers' habits, Cyber Monday and Giving Tuesday are
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18 Oct 2022 13 min read
Web Accessibility Manual, Best Practices for your E-Commerce
Online shopping is on the rise and many companies have adopted this approach to selling their products and services. However, it is necessary to make sure that your website is easily accessible to all visitors, including those who have difficulty bro
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03 Oct 2022 3 min read
A highly awaited new Shopify feature for merchants: Shopify Translate & Adapt
In the past few years, multilingualism and translation were a major lack of Shopify. Merchants who sell in multiple markets or Quebec merchants who need to present content in multiple languages are in for a treat with the latest new features announce
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30 Sep 2022 5 min read
Shopify Launches Shopify Collabs, a New Way for Merchants to Sell Online
Shopify, the global eCommerce leader announced on August 16, 2022 the launch of Shopify Collabs, a new free platform that allows its merchants to collaborate with creators and influencers to generate more sales.
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12 Sep 2022 3 min read
TikTok introduces 3 new types of shopping ads placements
Advertisers will soon be able to benefit from three new ad placements on TikTok: Video Shopping Ads, Catalog Listing Ads & Live Shopping Ads. The only downside? Canadian businesses only have access to one of these placements for now: Video Shopping A
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09 Sep 2022 4 min read
Reverse Logistics, Everything you Need to Know
Reverse logistics is a concept that is gaining ground in many industries and especially in eCommerce. What is it exactly? Why is it so important? What are the challenges of reverse logistics?
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25 Aug 2022 10 min read
What to do before, during and after Black Friday & Cyber Monday?
2021 was a record-breaking year for Black Friday and Cyber Monday (BFCM): Shopify merchants alone sold nearly $6.3 billion USD! The pandemic environment had a lot to do with it. Now that we are back to a more normal pace of life and physical sales a
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18 Aug 2022 2 min read
Shopify Releases New Features for B2B eCommerce
Shopify, the global leader in e-commerce solutions, recently announced new features to help B2B businesses sell online. These new features, available in Shopify Plus, Shopify's scalable e-commerce platform, offer B2B businesses a complete solution fo
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