It's important to understand how and where customers interact with different communication channels (e-mail, social networks, SEA, display campaigns, etc.) in order to determine which marketing strategies and tactics work best.
Attribution is a marketing technique that enables companies to determine which of their marketing and advertising channels is most effective. This technique is particularly useful for eCommerce companies that use a wide range of channels to promote their products and services. Companies can gather information about their customers and their buying habits to improve their strategy and marketing.
Do you want to make advertising investments with the most efficient ROAS? Novatize can help you gather the data and make the best strategic decisions based on attribution.