When you sell on a marketplace (Amazon, eBay, etc.), you need to monitor and protect your brand. Make sure your brand is used correctly and only by authorized sellers. You also need to watch out for negative comments and counterfeit signals. A well-defined eCommerce strategy and plan is essential to protect your brand on marketplaces and to achieve your sales targets.
Whether you want to sell on marketplaces or not, Novatize can support you in:
• Auditing and monitoring the presence of your brand and products on marketplaces;
• The claims process and brand protection;
• Reseller management;
• Brand registration on Amazon (or others);
• Setting up a credible brand store aligned with your positioning;
• Creation and integration of branded content on marketplaces;
• And much more!