Knowing your digital clientele is crucial to proposing coherent and effective solutions. Online users rarely have the same buyers profile as in-person. Their behavior can also change depending on the platform: website, marketplace, distributor, manufacturer, etc. Expectations are high, and reaction times are often very short. That's why it's important to track customer evolution on a recurring basis, using detailed data analysis exercises.
The development of personas and user journey analysis carried out by our team of customer experience specialists enables the Novatize team to clearly identify opportunities and friction points in their online shopping experience. It's these real-world findings that drive proposed improvements and optimizations to your online platform.
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