eCommerce content strategy
The eCommerce content strategy is an integral part of the marketing strategy for eCommerce companies. This type of strategy encompasses all aspects of content communication and management, including content marketing, social media marketing, content creation and online advertising campaigns. The aim of content strategy is to promote a company's products and services online, stimulate sales and build customer loyalty.
The quality and relevance of your content will have an impact not only on your acquisition strategy, but also on the conversion rate at every stage of the user journey.
Novatize can support you in all the key factors of your content strategy :
• Design of a content strategy;
• Writing specialized content;
• Creation of specialized photo content (e.g. product photos, advertising photos, etc.);
• Creation of specialized video content;
• Content adaptation for a new market or target;
• Creation of a Brand Store and product pages on marketplaces (e.g. Amazon);
• Marketing automation strategy (eMail and SMS);
• Content optimization on the eCommerce site;
• And much more!