Interface design

Arborescence

A tree structure is a graphic representation of the organization of a website's content. For an eCommerce site, it facilitates user navigation and provides a fluid, intuitive shopping experience. The tree structure must be clear and optimally hierarchical, so that visitors can easily find the products they're looking for.

Novatize's team of UX designers and eCommerce strategists can help you design a tree structure that respects best practices in your industry. They'll advise you on the best structure for your website and its content.

Interaction design and prototyping

Interaction design and prototyping are two of the most useful tools for designing a successful eCommerce experience.

Novatize's designers and UX specialists can create interactive prototypes that allow users to test and interact with the product before it goes live. What's more, prototyping allows designers to test their hypotheses and find solutions to improve the user experience, and visualize the results.

Interface design (UI)

Interface designs for online stores play a crucial role in creating a successful eCommerce experience. A good interface design should be intuitive, easy to navigate and offer a flexible, customizable experience. It must also enable the user to make purchases safely and with as little friction as possible.

Novatize's UI designers will create mock-ups and designs aligned with the limitations and opportunities of eCommerce platforms such as Shopify or Magento, to facilitate transmission to the development process.