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DeSerres

How to quickly launch a brand on Amazon Seller

A top destination for artistic minds of all backgrounds, DeSerres sets the standard for creativity. With unique expertise acquired over three generations, the family-owned business inspires imagination and accompanies customers throughout their many projectsDeSerres is a well-established leader in Quebec, with over 100 years in business and more than 10 years of online sales. The DeSerres team contacted us to add a new string to its bow: opening a new sales channel on the marketplaces by ensuring an implementation on Amazon Canada.

Results

6

Products in the Hot New Releases

18

Products listed in less than a month

3,8 %

Conversion rate during the holiday season

1 050 000

Impressions in two weeks thanks to the advertising strategy

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Mandate

Ensure efficient collaboration and fast execution

Our team’s mandate was to help DeSerres’ team in the implementation of its brand on marketplaces. We took care of the creation of the product sheets as well as the advertising strategy on Amazon. The mandate also consisted in supporting DeSerres to ensure autonomy of management on this new channel with personalized training.

Objective

To have active listings for a crucial period

DeSerres’ goal was to have a selection of nearly 20 products for the holiday season on Amazon, in Prime mode. With a tight deadline, our team and DeSerres’ team worked together on creating text content and designing the visuals. We also organized training sessions to ensure that the shipments were compliant with the FBA (fulfilled by Amazon) standards of the platform.

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Results

Featured in Amazon's Hot New Releases

Thanks to the hard work and collaboration of our two teams, the products went live in mid-December. In less than two weeks, DeSerres had 18 products listed, including 6 in the Hot New Releases and a conversion rate of 3.8%.

“A big thank you to the Novatize team for taking on the challenge of implementing this solution in a very short timeline. A young and responsive team!”

Clemence Guellaff

eCommerce Team Lead - DeSerres

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