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Statera

From a crazy idea to the best non-alcoholic gin in the world in no time.

Results

More than 150 point of sales

Amazon best seller in it's category

Gold medal winner, SIP Awards 2022

Silver medal, Denver International Spirits Competition

bouteille de Statera fond miroir

Mandate

A 360° mandate from brand to market

Statera’s owner, Jean-Philip Paradis, approached Novatize for the design of its brand image, product packaging, marketing and eCommerce website. A 360° mandate with an ambitious objective: to become a leader in the North American soft drink market very quickly through a multi-channel strategy.

Objectives

Develop a brand that evokes the mission

The world of non-alcoholic beverages is growing and this type of product is taking more and more space on the shelves. For Jean-Philip, the important thing is not to demonize alcoholic products, but rather to promote balance; drink less, drink better, with full awareness.

We therefore designed a name, a brand image and a complete territory that takes up the idea of balance and choice to put forward the advantages of the product and its benefits while creating a rich and enchanting universe.

boîtes statera

Results

Develop several markets simultaneously

Through direct integration and close collaboration between the Statera and Novatize teams, we were able to make the product available in grocery stores, specialty convenience stores, the online store and international marketplaces in just a few weeks. The result is a product that is available and easy to purchase in a variety of ways to promote brand exposure in its early stages.

Novatize understood the essence of Statera. Their creativity, attention to detail and passion for the project truly brought our brand to life and have helped us stand out in a growing market.

Jean-Philip Paradis

Owner - Statera

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