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eCommerce insights for Canada in 2023

Key data presented in this report include average conversion rate, average page views, average cart additions, and much more. By examining these KPIs, merchants will be able to assess their industry positioning and benchmark themselves against their competitors to make more informed business decisions.

The report will cover results from the following industries for the first six months of 2023 (January to June): Automotive, Beauty Care, Food, Hardware and materials, Household products, Outdoor maintenance, Pets, Sports equipment and Tools.

Top 10 eCommerce Websites in Canada 2023

A large proportion of online purchases in Canada are made via marketplaces. These platforms enable industries to display their products in order to reach consumers who correspond to their target clientele. Amazon, however, remains at the top of the list of the 10 eCommerce platforms in Canada most used by consumers in all sectors.

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Canada’s fast-growing skincare and beauty market from 2014 to 2028

The pandemic was difficult for market growth, particularly in view of the containment measures. However, in less than a year, the market has resumed its growth curve. It is one of the fastest-growing markets between the first two quarters of 2023, with a 32% increase in traffic.

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The sectors that have seen the most change since the start of the pandemic

In the midst of the crisis, some industries saw drastic increases in revenue, while others experienced the opposite. For example, “The food/grocery sector experienced the largest increase in online purchases in Canada during the pandemic”. What happened once the restrictions were lifted? Find out which categories experienced increases and decreases in 2021 and 2022.

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