Acquisition strategy

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eCommerce acquisition strategy is essential to success in this sector. It's a set of practices designed to attract and retain as many customers as possible. The eCommerce acquisition strategy includes techniques such as e-mail marketing, social media marketing, SEO, affiliate marketing and content marketing. Attract customers to your online store to gain greater exposure and generate more sales.

Organic referencing (SEO)

SEO (Search Engine Optimization) is one of the key strategies for marketing and promoting products on an eCommerce site. The main aim of SEO is to improve a website's visibility on the major search engines (such as Google), so that it can be found more easily by users.
Advertising acquisition strategy

Find effective and profitable ways to attract and convert customers with your ads. Google Ads, Meta Ads (Facebook, Instagram), YouTube, TikTok and more. Deliver the right ads, on the right media, at the right time, to the right target.
Content strategy

The various types of content, both text and image, available on your eCommerce platform have a major impact on your conversion rate and your ability to convince potential customers to make a purchase. Whether it's to improve your organic SEO and make your site easier to find, or to present your products in their best light and convince an undecided public, the Novatize team will propose a content strategy that meets the highest industry standards.

Acquisition strategy

Organic referencing (SEO)

Advertising acquisition strategy

Content strategy

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