Commerce services designed for your business challenges

Growing your eCommerce requires solutions adapted to your challenges and market. From marketing strategy and technology implementation to customer experience optimization, our services cover every aspect of your commerce. With a personalized approach, we help you build a high-performing online business aligned with your goals.

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A performance-driven approach that delivers results

A well-optimized eCommerce platform combines technology, customer experience and marketing performance to drive real business outcomes. By structuring your operations and automating key processes, you improve efficiency, reduce costs and maximize conversions.

30%
of operational costs can be reduced through optimized and automated eCommerceMcKinsey
400%
increase in conversion rates can be achieved through a strategic user experience.Testapic
$5
average return for every dollar invested in digital marketing.DemandSage

Our eCommerce experts adapt to the challenges of every industry

We support manufacturing companies in their digital transformation by integrating eCommerce solutions tailored to their needs, from complex catalog management.

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We support manufacturers in their digital transformation by integrating eCommerce solutions tailored to their needs. From managing complex catalogs to optimizing online sales processes, we develop custom strategies to streamline transactions with your customers via an online sales portal.

Discover our expertise for manufacturers

For distributors, an effective eCommerce platform is essential to manage inventory, pricing and orders efficiently. Our specialists design solutions that fit your reality, automating workflows and optimizing sales despite product data complexity, order volume or SKU count.

Discover our expertise for distributors

Delivering a seamless experience across all channels is essential and Novatize is ready to support your eCommerce optimization. We integrate high-performance solutions that connect online and in-store sales, enhance the customer experience and drive both profitability and loyalty.

Discover our expertise for retail and unified commerce

Succeeding in Direct-to-Consumer requires a flexible, high-performance eCommerce platform. Our specialists create tailored solutions to streamline order management, customer experience and process automation, supporting the growth of your sales and distribution channels.

Discover our expertise for DTC businesses

“It’s a pleasure working with Novatize for over four years now. Their team jumps in with both feet for all our wildest ideas! We know we can always count on them for expert guidance and ongoing support.”

Laurence Gamache

Marketing Director

Lambert

Portrait: Laurence Gamache

Novatize, a unified commerce leader driving real impact across North America

The eCommerce landscape is constantly evolving. On one hand, regulations like Law 25 present major compliance challenges. On the other, consumers expect increasingly personalized experiences. The bar for relevance and anticipation keeps rising, forcing businesses to balance data protection and personalization to deliver optimal experiences.

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6x+Folder illustration
revenue growth for businesses that adopt unified commerce strategies.manh.com

Frequently Asked Questions

Quickly find answers to your questions about Novatize and our services.

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Expertise & Services

Explore our expertise and the services we offer to support your projects with tailored solutions.

  • What services does Novatize offer?

    Novatize supports distributors, manufacturers and retailers in their digital transformation, eCommerce ecosystem optimization, and the integration of technologies tailored to their needs. Its service offering includes web development, UX/UI design, digital marketing and eCommerce strategy, with a constant focus on performance and innovation.

    Here are Novatize’s three core areas of expertise:

    • Commerce technologies and implementation: Covers the design, development and integration of eCommerce platforms, including Shopify, unified commerce, system integrations (ERP, CRM, POS) and technology migration and management.
    • Marketing and digital performance: Focuses on maximizing eCommerce growth and profitability through acquisition (SEO, digital campaigns), data analysis, conversion rate optimization (CRO), lifecycle marketing and retention strategies.
    • Customer experience: Focuses on optimizing interactions across all touchpoints, including UX/UI design, personalization, customer journey research and continuous improvement to deliver seamless and consistent experiences.

    This approach enables Novatize to support companies holistically by aligning technology, marketing, and customer experience to generate tangible and sustainable results.

  • Which technology partners does Novatize work with?

    To meet diverse and often complex business needs, Novatize relies on a strong ecosystem of technology partners. As a technology-agnostic firm, it always selects the best tools based on the merchant’s needs and objectives. This includes Shopify and Adobe Commerce (Magento) for eCommerce platforms, OneStock for order management (OMS) in a unified commerce context, and Klaviyo for marketing automation and personalization. This approach enables the deployment of robust, scalable and fully integrated architectures aimed at maximizing overall business performance.

  • Why choose Novatize for an eCommerce or unified commerce transformation project?

    Choosing Novatize for an eCommerce or unified commerce transformation project means relying on a team of experts who have been exclusively operating in this field for over 10 years. Novatize’s expertise covers the entire lifecycle of complex digital platforms, from strategic design to migration and ongoing optimization. Beyond implementing technological solutions, Novatize adopts a performance-driven, integration-focused, and growth-oriented approach.

    Novatize’s objective is clear: to help companies achieve their business ambitions while maximizing return on investment through robust, scalable solutions aligned with their operational realities.

    Discover Novatize’s latest projects.

  • Are my eCommerce needs too complex for Shopify?

    Novatize supports B2B companies with complex needs such as ERP integrations, advanced pricing rules, large product catalogs and specific operational processes. SPINE, Novatize’s Shopify accelerator, was specifically designed to address these complexities and enables the deployment of robust, scalable Shopify platforms up to three times faster.

  • Which industries does Novatize serve?

    Whether you operate in distribution, direct sales, retail, or manufacturing, Novatize understands your industry’s specific challenges and delivers eCommerce solutions tailored to your needs to optimize operations, enhance customer experience and drive growth. Novatize’s expertise is particularly valuable in complex environments involving advanced transactional processes, extensive product catalogs and multiple sales channels. It stands out in industries such as food and beverage, industrial and construction distribution, retail, automotive and recreational vehicles, as well as health and cosmetics, among others.

Helping clients grow through customized, high-impact strategies

Through personalized strategies and a tailored approach, we support both B2B and B2C clients in optimizing their eCommerce. From acquisition to retention, we deploy high-performing solutions to drive sustainable growth and long-term success.

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Customized eCommerce solutions, transparent collaboration and versatile expertise are the pillars of long-term success for your project and our partnership

Long-term partnership focus

We believe in building strong relationships based on transparency, collaboration and a shared vision. As your strategic partner, we support you at every stage of growth with scalable solutions tailored to your business goals and customer expectations.

Versatility and confidence in our expertise

Our specialists are trained to adapt to the unique challenges of every business. With deep knowledge of eCommerce best practices, technologies and business strategy, we deliver tailored solutions that build trust and deliver measurable results.

Full commitment to your project’s success

Your success is our priority. We take a proactive approach to ensure your project performs and lasts. With our personalized support and tailored solutions, you'll reach your goals and overcome challenges as a team.

Ready to start your project?

Pierre-Olivier Brassard

Pierre-Olivier Brassard

Vice President - Products and Technology, Partner
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Let’s talk about your next eCommerce initiative