Is your business ready for unified commerce?
E-commerce has grown in importance over the past decade, radically transforming the way businesses interact with their customers. As new technologies emerge and consumer expectations rise, it is essential for merchants to rethink their approach to commerce. Find out how unified commerce can help you meet the growing expectations of your customers by combining online to in-store digital strategies!
What is unified commerce
Unified commerce is a strategic approach that aims to seamlessly integrate all facets of the shopping experience, whether online, in physical stores, or through other channels. It leverages the advanced use of technology to centralize customer data, improve personalization, optimize inventory management, and provide a consistent and seamless experience across all touchpoints including customer service.
How do I know if my business is ready for unified commerce?
Several elements ensure that a company is ready to launch into unified commerce.
Here are some things to consider:
- Digital Maturity
- Customer understanding
- Technological capacity of systems
- Commitment and expertise of key players
« Novatize is a firm specializing in commerce. For 10 years, we have been at the forefront of observing the transformation of businesses. We have observed that commerce must be integrated and unified with the entire purchasing experience. Our expertise has evolved naturally to create consistent and seamless experiences for our customers across all their sales channels, taking into account the ecosystem and inventory management”
François-Jérôme Gosselin, president of Novatize