Launch a B2B eCommerce on Shopify
Marketing products via B2B eCommerce can be a complex process. The user journey and buying habits of a business (B2B) are very different from those of a consumer (DTC). Are you thinking about updating or implementing an online sales channel for your corporate customers? Novatize, in collaboration with Shopify, offers you 10 steps to fuel your ideas.
![Statistiques_Shopify_B2B_Mockup](https://novatize.com/app/uploads/2024/06/Statistiques_Shopify_B2B_Mockup.png)
What’s in the guide?
With the help of this guide powered by Novatize and Shopify, you’ll be able to:
- Take advantage of Shopify’s new B2B features;
- Optimize the user experience and interface;
- Plan an effective launch.
Shopify B2B: For what type of business?
Shopify B2B is designed for businesses with the following needs:
- Business accounts with multiple users;
- Complex price lists with product or customer-specific features;
- Different payment methods for different types of customer;
- Customized user experiences (e.g.: personalized themes or templates, specific email, multilingual customers, etc.);
- Integration with ERP or other enterprise systems;
- Any other customer-specific business rules.
![B2B_DTC_in_one_place](https://novatize.com/app/uploads/2024/06/B2B_DTC_in_one_place.jpg)