Conversion rate optimization (CRO)
Conversion on an eCommerce site is the action of turning a visitor into a customer. Conversion techniques, or CRO (Conversion Rate Optimization), help to improve the conversion rate and thus increase sales. Increasing the conversion rate on an eCommerce site can be a challenge. However, with the right strategy and marketing techniques, it's possible to improve conversion rates and boost sales.
Novatize can help you analyze the user journey on your site, test hypotheses and implement elements that encourage visitors to buy.
Here are just a few of the tactics Novatize can help you with to increase your conversion rate:
• Increase the conversion rate of your ads and attract better-qualified prospects;
• Optimize the search engine;
• Improve site technological performance (e.g. download speed);
• Have an effective promotional strategy and positioning;
• Improve user experience (UX-UI);
• Refine editorial and visual content strategy;
• Increase and refine brand touch points throughout the purchasing process;
• Implement adapted checkout and payment methods;
• Present a convincing and optimized review strategy on your product sheets and marketplaces;
• Design and implement reward and loyalty programs that meet the expectations of your best customers;
• Offer logistical options (deliveries, returns, etc.) adapted to customer needs;
• Implement customer satisfaction measurement tools to identify purchase disincentives;
• And much more!