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Tella & Stella

A personalized experience for a niche market

Innovating in traditional markets can also be done by bringing utility tools to your customers.

Nationwide marketing


increase in conversions


time saved in customer service


less bounce rate

macbook tella & stella

Tella & Stella

A breath of fresh air

Tella & Stella brings style and comfort to your best friend by designing collars, leashes and harnesses you are as proud to show off as your favorite clothing brand.

Utility and trust

Size guide

To quickly gain trust and make the online experience as simple as possible, we built a size finder for all popular dog breeds as a standalone utility as well as being implemented on each product page to autofill product options and make sure customers are 100% confident of their purchase.

Size guide Tella & Stella
tella stella iphone


Curated experiences are the new normal

Smart data is the key to offering personalized experiences. Tella & Stella strives to know its clientele as if they could speak to them. We ask relevant questions at different steps of the customer journey in order to communicate more efficiently and create a relationship with the customers.

The Novatize team truly understood our vision and the personalized online experience we wanted to build for our customers.

Alexandre Hébert

Founder & CEO - Tella & Stella