Blog
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13 Jan 2023 4 min readThe invisible impact of eCommerce on the environment
eCommerce activities have a major environmental impact. Some aspects of eCommerce that are damaging to the planet are tangible, very easily visible. We think of packaging, transportation of goods, incentives to overconsumption, etc.
Pascale Turpin & 1 other
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09 Jan 2023 2 min readNovatize – REEL 2022 – EN
The Novatize team had a record year in 2022 in terms of mandates and results. Building on the achievements of the last few months, the agency is starting 2023 with a proud team and new exciting projects.
Novatize & 4 others
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05 Jan 2023 14 min readEcommerce trends to watch in 2023
Ecommerce trends are changing quickly, and it's important to keep up with them so you stay ahead of your competitors. Here is a selection of the 25 most important Ecommerce trends to follow in 2023...
Pascale Turpin & 1 other
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04 Jan 2023 6 min readShopify Launches Commerce Components
Although Shopify can already handle millions of merchants around the world, it is announcing a new feature that will allow the company to reach a new customer base: major retailers.
Novatize
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09 Nov 2022 7 min read8 must-have strategies and new features on Klaviyo that will improve your eCommerce
With the decline of cookies and third-party data, eCommerce merchants are facing many challenges when creating digital marketing campaigns with refined and measurable targeting. ECommerce specialists are struggling to deliver personalized, cost-effec
Mégane L'Heureux
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02 Nov 2022 6 min readAmazon UnBoxed 2022 Event. Amazon Ads: everything our experts have learned
The Amazon Ads UnBoxed conference was an opportunity for eCommerce specialists to learn about the latest news and trends in advertising on Amazon. Here are the main takeaways from the event.
Charles Larochelle & 1 other
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26 Oct 2022 7 min readHow to prepare your communications for Black Friday, Cyber Monday and Giving Tuesday
Cyber Week, consisting of Black Friday, Cyber Monday and Giving Tuesday, is a crucial week in the marketing calendar for brands that do business online. While Black Friday is well-established in consumers' habits, Cyber Monday and Giving Tuesday are
Rose-Marie Clément
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09 Sep 2022 4 min readReverse Logistics, Everything you Need to Know
Reverse logistics is a concept that is gaining ground in many industries and especially in eCommerce. What is it exactly? Why is it so important? What are the challenges of reverse logistics?
Stéphanie Gagnon & 1 other
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29 Aug 2022 11 min readThe eCommerce Trends that Caught our Eyes – eTail East Boston 2022
The Novatize team had the privilege of attending eTail™ 2022 this August in Boston. This is a major event attended by top retail and eCommerce companies such as Lowe's, Staples, GNC, Saks OFF 5TH and many others. Here are the topics and key eCommerce
Jean-Alexandre Goulet & 1 other
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25 Aug 2022 10 min readAdvance preparation for a successful Black Friday and Cyber Monday
Black Friday and Cyber Monday 2022 were a real tour de force for the eCommerce world, leaving retailers pleasantly surprised by the results.
Mégan L'Heureux & 1 other
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