Marketing strategy & growth

Conversion rate optimization (CRO)

How do you turn a visitor into a customer? Optimizing the conversion rate (CRO) can involve a number of technological, design or even marketing solutions. Novatize can help you identify irritants and incentives to increase your online store's conversion rate.

Acquisition strategy

Whether you want to increase brand awareness or run targeted campaigns to boost sales, a carefully constructed acquisition strategy with Novatize will enable you to attract and retain a relevant and recurring online customer base.

Growth strategy (optimization)

Do you have a well-established eCommerce platform? Would you like to take your business to the next level and increase your revenues, conversion rate, average basket, etc.? Novatize's experts are the ideal partners for your eCommerce growth.

Retention strategy

Do you want to encourage customers to buy again, stay engaged and recommend the company to their friends and family? Novatize can help you set up loyalty programs, discounts and special offers, e-mail and SMS marketing campaigns and much more!

Marketplace and distribution strategy

Would you like to open a new online sales channel and offer an omnichannel experience? Would you like to sell on marketplaces and improve your presence and performance on Amazon, Walmart, Costco, Wayfair, or others? Novatize's team of marketplaces and logistics experts can help.

Experience strategy

Experience strategy is an important step in designing the user experience of an eCommerce platform. It ensures that your online sales platform fits coherently into your overall digital merchandising efforts.

eBusiness strategy

eBusiness strategy is an important part of a company's overall strategy, enabling it to achieve its commercial objectives at a lower cost. Novatize's team of advisors will help you choose the best technologies, taking market trends into account.

Data analysis

Make business decisions consistent with customer behaviour and market trends. Target and prioritize value-added actions in a unified commerce context.