Experience strategy

Customer analysis

By analyzing your customer base, we can determine what portion of your customers do business with you online, and on what platform you're most likely to reach them effectively. Understanding your actual and potential users with real data is a key factor that enables Novatize's experience specialists and strategists to specifically target the right audiences in our design exercises.

eCommerce content strategy

Create content that responds to buyers' needs and interests, and creates a positive shopping experience for your customers. Whether it's editorial, photo or video content, make sure you present your brand and products in the best possible light throughout the buying process.

Brand strategy

Do you notice a gap between your target persona and your actual customers? Are your customers surprised by the price of your products and expecting something different? This could be a sign that your branding strategy is missing the mark, or that it hasn't kept pace with the ever-changing digital marketplace. Don't worry, our branding department is here for you.