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Best practices for using Google Analytics 4 to optimize your eCommerce business

In the age of user privacy and the imminent disappearance of cookies, Google Analytics 4 (GA4) is an advanced solution that meets today's challenges and offers an innovative data collection model.

Can your business benefit from a headless approach?

A headless strategy can have many advantages, but is it right for everyone?

The essentials for an effective eCommerce RFP

To increase your chances of receiving relevant applications, and to give bidders a clear understanding of your vision, Novatize offers you a guide to follow to setting up calls for tender.

Shopify B2B: Important Changes and New Features Coming Soon for Merchants

Novatize, a Shopify Plus partner agency, is excited to share the latest news about wholesaling on the Shopify platform. As you know, B2B on Shopify is the future of wholesale, and since the launch of Shopify B2B in June 2022, dozens of new features a

Mirakl Connect : Reinvent your business with marketplaces – Sell, Diversify, Reach!

Marketplaces have revolutionized the world of online commerce, offering businesses the opportunity to sell their products to a wide audience while diversifying their offering.

GUIDE – How to Create a Considerate and Inclusive eCommerce Experience for the LGBTQIA2SP+ Community

Basics, Advanced, Plus: How to Pick the Right Shopify Plan?

So, how do you pick the right plan for your eCommerce? Let’s explore the different Shopify plans and pricing and determine when it might be the right moment to upgrade your plan.

Unified Commerce and Omnichannel Strategies for a Consistent and Satisfying eCommerce Experience

E-commerce businesses face increasing challenges in providing seamless and personalized shopping experiences for their customers. Fortunately, new technological approaches such as composable commerce, headless eCommerce, MACH architecture, unified co

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The Principles of Composable Commerce, Headless, and MACH Architecture in eCommerce

he world of eCommerce is evolving rapidly. eCommerce merchants must keep up with the latest trends and technologies to remain competitive

The Top 6 KPIs for eCommerce Businesses to Monitor During an Economic Recession

Discover the 6 essential KPIs for eCommerce businesses during the economic downturn, including conversion rate, with tips for improving each metric and optimizing your strategy.