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Cantin

Merger and acquisition - Cantin Beauté capitalizes on data consolidation and customer experience

Cantin Beauté is Quebec’s leading distributor of products for beauty professionals. Its unique experience, personalized service and distinguished offering position Cantin Beauté at the forefront, enabling its customers to operate the best hair and beauty salons on the market.

Discover Cantin Beauté's testimonial

Stats

+85%

Adoption to the platform

+45%

Customer lifetime value

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Mandate

Unifying the post-merger/acquisition experience

Design a strategy for consolidating data and business operations during a corporate acquisition to unify experiences and offer added value to the new customer base.

Approach

Maximize new customer adoption

By integrating the acquired company’s customer data, new customers were quickly able to purchase a new product offering based on their past purchases. Incoming orders have been centralized, and the critical mass of data enables the experience to be better tailored.

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Results

Absolute value creation for the new group

1 year after the integration project, customer adoption is a success and the frequency of online purchases continues to rise. Customer lifetime value is easily measurable and increasing thanks to the new integrated offer and personalization.

Implemented technology now opens up new revenue channels with direct-to-consumer sales.

“Novatize successfully led the realization of a key digital project that helped us in a crucial stage of business growth at Cantin Beauté.”

Éric Bouchard

President - Cantin