Discover the eCommerce consumption trends of Canadians to watch in 2024. Download the report

Drive constant growth for your brand

Work with a team who knows how to promote your unique selling points to the world with performance driven technologies and marketing.

Build and nurture strong customer relationships

  1. Experience and product personalization

    DTC brands are expected to deliver on personalization, need accurate data analysis and real-time customization. Forbes highlights that 87% of marketers underuse data, while Salesforce Research reveals only 5% of companies excel in real-time personalization. Work with experts who know how to adopt advanced analytics to meet consumer expectations for tailored experiences.

  2. Rising advertising costs and competition

    DTC brands face soaring advertising costs, with rising CPCs and competitive digital landscapes diminishing ROI. It’s crucial to execute on strategies that maintain ad effectiveness amid growing ad fatigue. Rethink and optimize cost-efficient advertising strategies for better ROI and customer engagement.

  3. Building trust for online only brands

    Online-only brands face the challenge of building trust and engagement without physical stores, relying on digital interactions. 46% of consumers prefer in-store shopping for immediate product interaction. Moreover, navigating customer service and returns digitally adds complexity, necessitating innovative strategies to foster customer satisfaction and loyalty in a purely online environment.

  4. Churn and marketplace data accessibility

    Direct-to-Consumer (DTC) brands confront significant hurdles, including a high customer churn rate, with some sectors experiencing over 75% churn, and navigating limited access to critical marketplace data. The scarcity of detailed consumer insights from major platforms like Amazon and Google severely limits DTC brands’ ability to execute targeted and personalized marketing strategies. To effectively reduce churn and stand out in the competitive online market, DTC brands must prioritize strategic data analysis and innovative customer engagement tactics.

“The future of commerce is more personal, more immersive, and more human. DTC brands that embrace these changes, leveraging technology to build deeper relationships with their customers, will not just survive but thrive in this new era.”

The Future of Commerce

2023 - Shopify

Working with top industry players

Are you ready for Unified Commerce?

Several elements ensure that a company is ready to launch into unified commerce. Here are some things to consider:

  • Digital Maturity
  • Customer understanding
  • Technological capacity of systems
  • Commitment and expertise of key players

Download the guide

Warehouse digital unified commerce