Blog
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07 Mar 2024 8 min readSimplify the management of your complex catalog with a high-performance PIM
PIM is a centralized system for managing all product-related information, such as descriptions, features, images, prices, variants and more.
François-Jérôme Gosselin
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05 Mar 2024 7 min read
Merging and acquisitions: how to create a coherent, high-performance eCommerce ecosystem?
From an organizational point of view, the acquisition of a new company or the merge of two existing entities can be a daunting challenge, giving rise to many questions and concerns.
Vincent Brizard & 2 others
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20 Feb 2024 7 min read
10 must-have Klaviyo features to improve your email marketing strategies and eCommerce results
With the decline of cookies and third-party data, eCommerce merchants are facing many challenges when creating digital marketing campaigns with refined and measurable targeting.
Rose-Marie Clément & 1 other
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01 Feb 2024 12 min readHow to Manage Your Product Data in Ecommerce? – Podcast
To learn more about data management and the different methodologies to adopt in B2B and B2C, listen to Pierre-Olivier Brassard, VP of products and technologies at Novatize, on the Commerce Elite Podcast.
Novatize & 1 other
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26 Jan 2024 5 min read
How to adapt your eCommerce marketing strategy to seasonal trends
For eCommerce merchants, each time of year brings its own challenges and opportunities. For online businesses, understanding and navigating market fluctuations and seasonality is crucial to success.
Inès Kouamé & 1 other
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21 Dec 2023 7 min read
The future of retail
As a firm specializing in eCommerce, Novatize remains at the forefront of these changes to bring you the trends to watch and to anticipate the future of retail.
Philippe Pâquet-De Varennes
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19 Dec 2023 2 min readNovatize – REEL 2023
With 2023 coming to an end, Novatize wanted to highlight a number of outstanding mandates carried out by its team throughout the year.
Novatize & 4 others
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15 Nov 2023 15 min read
10 eCommerce trends to watch in 2024
Canadians' eCommerce consumption behaviors have greatly evolved in recent years, and Novatize offers you an overview of the 10 eCommerce trends to watch out for in 2024.
Pascale Turpin
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13 Nov 2023 3 min read
Business resilience: How your eCommerce promotion strategy can be a pillar of resistance
Today's challenges, such as the rising cost of living, are stimulating a rethink of how businesses and customers interact with each other. Companies need to be resilient to adapt to these economic changes.
Laurence P. Boily
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09 Nov 2023 7 min read
How to optimize your eCommerce digital marketing to enter the USA market
With the world's largest digital economy, the USA is a great playground for companies looking to expand, but is highly competitive for online businesses.
Sébastien Gagnon
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