How to launch your B2B eCommerce on Shopify?

Marketing products via B2B eCommerce can be a complex process. The user journey and buying habits of a business (B2B) are very different from those of a consumer (DTC). In the past, merchants wishing to set up a wholesale channel for their online business had to use specific technologies such as Adobe Commerce, Salesforces or even custom-developed platforms. Today, with the help of Shopify’s advances, B2B businesses have access to a faster, less costly way to market, better adapted to the realities of B2B customers.

“While every B2B business is unique, those that are winning in the market are providing not just incredible products, but a beautiful and efficient self-serve buying experience to purchasers. They’re picking platforms that help them avoid fragmenting their DTC business and avoid making B2B-specific features sacrifices. Lastly, everyone wants to bet on companies that will shape the industry in the next 5 years.

Shopify has spent the past two decades perfecting the gold standard of ecommerce. With this expertise, we are revolutionizing B2B — from storefronts to checkout and payments. No one matches our self-serve purchasing experience and no one has as easy to use a platform that combines DTC and B2B at low cost. We’re all in on being the best.

We’ve designed B2B for a global scale, leveraging all the features of Shopify and APIs, from our Liquid-powered and headless storefronts, to the world’s best checkout and customer portal that are customizable with apps, to all of the bespoke catalog and pricing, payment terms, and sales rep workflows you’d expect.”

— Mani Fazeli, VP Product at Shopify

Are you thinking about optimizing or launching your B2B eCommerce business?

Download our free guide with 10 detailed tips for launching on Shopify. 

Here are a few tips to share with you: 

• Identify the specific needs of your B2B customers and choose the right eCommerce platform 
• Personalize the user experience and create customized customer accounts
• Centralize product information with a PIM or ERP system
• Configure dynamic price lists and optimize the checkout process 
• Ensure a smooth transition during platform migration
• Track your performance with detailed KPIs 
• Plan an optimized launch and be supported by eCommerce specialists

Would you like to be accompanied by a Shopify specialist from Novatize team? Contact us today.

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