Blog
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01 Feb 2024 12 min readHow to Manage Your Product Data in Ecommerce? – Podcast
To learn more about data management and the different methodologies to adopt in B2B and B2C, listen to Pierre-Olivier Brassard, VP of products and technologies at Novatize, on the Commerce Elite Podcast.
Novatize & 1 other
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26 Jan 2024 5 min readHow to adapt your eCommerce marketing strategy to seasonal trends
For eCommerce merchants, each time of year brings its own challenges and opportunities. For online businesses, understanding and navigating market fluctuations and seasonality is crucial to success.
Inès Kouamé & 1 other
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21 Dec 2023 7 min read
The future of retail
As a firm specializing in eCommerce, Novatize remains at the forefront of these changes to bring you the trends to watch and to anticipate the future of retail.
Philippe Pâquet-De Varennes
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19 Dec 2023 2 min readNovatize – REEL 2023
With 2023 coming to an end, Novatize wanted to highlight a number of outstanding mandates carried out by its team throughout the year.
Novatize & 4 others
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15 Nov 2023 15 min read
10 eCommerce trends to watch in 2024
Canadians' eCommerce consumption behaviors have greatly evolved in recent years, and Novatize offers you an overview of the 10 eCommerce trends to watch out for in 2024.
Pascale Turpin
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13 Nov 2023 3 min read
Business resilience: How your eCommerce promotion strategy can be a pillar of resistance
Today's challenges, such as the rising cost of living, are stimulating a rethink of how businesses and customers interact with each other. Companies need to be resilient to adapt to these economic changes.
Laurence P. Boily
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09 Nov 2023 7 min read
How to optimize your eCommerce digital marketing to enter the USA market
With the world's largest digital economy, the USA is a great playground for companies looking to expand, but is highly competitive for online businesses.
Sébastien Gagnon
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23 Oct 2023 10 min read
8 things to watch out for when exporting to new eCommerce markets
When preparing to market our products on new foreign markets with our eCommerce, the challenges to be met can be very complex, and we need to be aware of several specificities.
Stéphanie Gagnon & 4 others
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12 Oct 2023 4 min read
The impact of iOS 17 on email marketing: how to adapt your eCommerce analyses?
In September 2021, Apple launched iOS 15, bringing with it major changes in the world of email marketing to enhance the privacy of its users. Discover the new advances with iOS 17.
Jean-Sébastien Collin & 1 other
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04 Oct 2023 9 min read
The Top 6 KPIs for eCommerce Businesses to Monitor During an Economic Recession
Discover the 6 essential KPIs for eCommerce businesses during the economic downturn, including conversion rate, with tips for improving each metric and optimizing your strategy.
Laurence Pelletier-Boily & 3 others
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