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21 Apr 2023

Unified Commerce and Omnichannel Strategies for a Consistent and Satisfying eCommerce Experience

Unified Commerce and Omnichannel Strategies for a Consistent and Satisfying eCommerce Experience

E-commerce businesses face increasing challenges in providing seamless and personalized shopping experiences for their customers. Fortunately, new technological approaches such as composable commerce, headless eCommerce, MACH architecture, unified commerce, and omnichannel eCommerce can now help merchants overcome these challenges. Unified commerce and omnichannel are two closely related concepts that aim to provide a smooth and consistent shopping experience across all sales channels. In this article, we will learn these two concepts in detail and explore their benefits for online merchants.


What is Unified Commerce?

Unified commerce is a very important concept in the world of e-commerce. It refers to the integration of all of a company’s sales and marketing platforms into one unified platform. This allows businesses to manage all of their online and offline sales from one place.


Unified commerce is essential for businesses looking to offer a consistent shopping experience to their customers. Customers can make purchases online, in-store, and through mobile apps, and all sales data is centralized in one place. This allows merchants to manage all aspects of their business from a single interface, including order processing, inventory tracking, and customer management. By integrating all these channels, merchants can offer a consistent shopping experience across all touchpoints, increasing the likelihood of sales and improving customer satisfaction.



Let’s take the example of a clothing store that has an online store, mobile app, and physical store. By using a unified commerce platform, the merchant can manage all these channels from one place. Customers can purchase products online, in-store, or on the mobile app, and all these transactions are recorded in one system. This allows merchants to better understand customer purchasing behavior and personalize their shopping experience.

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How to build an omnichannel experience in eCommerce?

Omnichannel eCommerce is a sales strategy that allows businesses to reach customers on all sales channels, including physical stores, e-commerce sites, and mobile apps. The goal is to create a seamless and consistent shopping experience for customers, regardless of the channel they choose.

Omnichannel eCommerce offers many benefits, including a better customer experience, greater operational efficiency, and increased sales. Businesses can also collect data on customer purchasing habits across different channels, which can help them further personalize product and service offerings.

Omnichannel eCommerce is an extension of unified commerce that focuses on the customer’s shopping experience. It aims to provide a seamless and consistent shopping experience across all sales channels, allowing customers to move from one channel to another without losing track of their shopping journey. The goal is to create a seamless shopping experience that encourages customers to return and purchase again.


Using the clothing store example again, a customer who purchases a shirt in-store could then receive a push notification on their mobile app with a special offer to buy a matching tie online. The customer can then purchase the tie online using their existing customer account, and the purchase will be recorded in the unified commerce system. They then receive a notification for in-store pickup of the tie, creating a seamless and transparent shopping experience.

In conclusion, unified commerce and omnichannel eCommerce are key concepts for merchants looking to offer a smooth and consistent shopping experience to their customers. By integrating all sales channels and providing a seamless experience, merchants can increase the likelihood of sales and improve customer satisfaction.


If you need help to build a unified commerce experience,  contact us at Novatize for expert advice and support.

📞 +1 844 932 6682


📍 330-330 rue Saint-Vallier Est, G1K 9C5, Québec, QC, Canada

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