Results
8500+
Specialized products
90+
Private brands
+20%
Overall ROAS (YOY)
+26%
Conversion rate on Google Ads (YOY)
Mandate
eCommerce redesign on Magento
Novatize’s initial mandate with a Ficodis division in the tooling industry was to optimize the customer experience through eCommerce and to further position itself as a leader in North American tooling. Novatize’s team supported the division in its redesign with Magento (Adobe Commerce) while ensuring that it could manage its tooling inventory in connection with its ERP (Fidelio). The result is an omnichannel solution that provides a consistent user experience online and in-store without compromise.
Goals
Personalized eCommerce support
Beyond the design and development work, it was crucial for us to help a Ficodis division in its strategy and its eCommerce 360 evolution. The Novatize team worked to optimize the website and the entire eCommerce ecosystem. Several processes and guides were implemented to allow the division team to be self-sufficient in their daily tasks with their new Magento environment. The Ficodis division also benefited from Novatize’s expertise on Marketplaces such as Amazon to build a catalogue of products and tooling for sale according to the industry’s best practices.
Results
A solid environment for growth
Since Novatize redesigned and took over the marketing activities, Ficodis division in the tooling industry experienced a significant increase in sales of their online tooling inventory. The website’s exposure on search engines has improved, which has led to an increase in traffic to the website. With this traffic, it was important to have a good retention strategy through Klaviyo. Today, the eCommerce site is performing well, anchored on a solid foundation and focused on good user practices. It is now possible to work on ongoing optimizations (e.g. A/B testing), to assure that the platform continues to create value for the business.
“We chose to work with the best to be the best! Novatize is one of the most renowned eCommerce firms in the Canadian market, we are proud to have accomplished our website redesign project with them. We have also developed a friendly and trustworthy relationship with the support team, which allows us to have a simple and effective communication in order to perform among our competitors.”
Chief Operating Officer - Ficodis