Services/Customer experience/Product customization

Personalize complex product catalogs to improve performance

Structure and optimize your product information

Product personalization in eCommerce enhances display, configuration and product management for a smoother customer experience. It includes dynamic configuration, conditional variant visibility and product page adjustments based on customer segments.

A well-structured product setup simplifies internal operations and improves how your data is used. As catalogs grow in complexity, effective management ensures consistency, accuracy and long-term scalability.

Improve the management and display of complex products

Brands in B2B, fashion or luxury must often manage highly detailed products. At Novatize, we customize the way these products are managed and displayed with precision: Configurable products: selection of materials, dimensions or colors Made-to-order personalization: engravings, custom prints or assemblies Dynamic pricing logic: tailored pricing based on customer type or volume Conditional variant visibility: showing options based on user selections A PIM combined with advanced product attribute logic helps streamline navigation and elevate the customer experience.

65% of consumers say advanced personalization influences their buying decisions.Deloitte

65%

65% of consumers say advanced personalization influences their buying decisions.Deloitte

What is a PIM?

What is a PIM and how can it be integrated effectively?

A Product Information Management (PIM) system centralizes and structures your product data, ensuring consistency across all channels (eCommerce, marketplaces, ERP, mobile apps).

It becomes your single source of truth, managing key attributes such as SKUs, dimensions, materials, and categories.

Implementing a PIM requires a well-planned data structure. Here’s how we help:

Strategic catalog structure
We analyze and organize your product data to build a scalable and high-performing foundation.

Automated omnichannel synchronization
We automate the distribution of product information across your platforms for a consistent customer experience.

Product data governance rules
We define clear governance to prevent errors, avoid duplicates and maintain data integrity over time.

With our deep PIM integration expertise, we help you unlock the full value of your product data and simplify everyday operations.

Our approach to delivering effective product personalization

Needs analysis

Identify the required levels of product personalization Segment your audiences and define expectations Determine where products will appear across channels and how they must be adapted

Data structuring

Organize product attributes with clear hierarchy Centralize data with a robust PIM

Implementation

Configure the PIM to centralize, enrich and synchronize product data. Ensure interoperability with other systems (ERP, eCommerce, CRM, etc.). Train internal teams to use the new tools.

Continuous optimization

Monitor the impact of personalization on the user experience Adjust based on feedback and site performance metrics

“We needed to bring all of our brands under a single digital roof without diluting their identities and still deliver the same premium experience online that we offer in-store. That meant we needed a team of experts and we found that in Novatize. The results have been excellent since launch, even though we haven’t rolled out all the features yet.”

Didier Reolon

Sales and Marketing Director

Édika

How Novatize drives product personalization

Our eCommerce experts develop advanced strategies and tools to help you offer seamless product personalization while simplifying internal management.

Smart display of product options

Set up dynamic rules to adapt how options are displayed Show relevant choices based on user selections Simplify the buying journey by avoiding information overload

Data centralization and consistency

Implement a structured PIM system for scalable data handling Synchronize product information across all platforms Ensure reliability and prevent inconsistencies

Performance-focused implementation

Reduce heavy data calls for faster loading times Use the right tools for real-time product display Optimize navigation for a smooth, high-performing experience

Enhanced user experience

Enable real-time previews and responsive configurators Streamline checkout by reducing friction points Apply UX best practices to increase engagement and conversions