Services/Commerce technologies and implementation/B2B commerce portals
Simplify and centralize the management of your B2B transactions by aligning your business rules online. Offer your clients a customized experience with personalized price lists, quick ordering, account-based payments and instant access to invoices and account statements.
With optimized navigation, smart search and seamless carrier integration, your B2B portal becomes a powerful tool to accelerate sales and simplify the browsing of complex product catalogs, including manufactured and multi-part distributed products.
A well-integrated system (ERP, CRM, PIM, etc.) improves the overall management of your B2B portal. Synchronize prices and inventory, centralize product data and automate invoicing to ensure smooth connectivity between your eCommerce platform and internal tools.
A high-performing B2B portal simplifies account creation, automates quote requests and increases online visibility. It supports international expansion and strengthens client relationships through self-service features and centralized account management.
Our experts support you in building a high-performing B2B portal that delivers a smooth, 24/7 buying experience. We centralize and automate order flows to reduce errors and streamline transactions. With advanced client account management, dynamic pricing and real-time inventory, we improve communication, increase loyalty and maximize both your operational efficiency and revenue.
Éric Bouchard
President
Cantin
Assessment of your needs, systems and digital ecosystem Site structure, features and optimized order flows Wireframes and UX design
User-focused interface design Seamless system integration Comprehensive performance testing
Operational automation Structured launch plan Partner onboarding and support
Continuous platform optimization B2B SEO, CRO, and marketing strategies Targeted retention and communication campaigns (CLV, email, SMS)
iPaaS (Integration Platform as a Service) simplifies the connection between your systems, apps and partners to ensure real-time data synchronization. This approach automates data flows across your eCommerce, ERP, CRM and other essential tools, reducing operational friction and enhancing overall efficiency. It also adds flexibility while requiring less time and budget than traditional custom connectors.
With more than 100 successful enterprise system integrations, we bring deep expertise in connectivity and automation. Whether you're using ERP, CRM, PIM or accounting platforms, we ensure seamless data flow between your internal systems and your eCommerce platform to improve both operational efficiency and digital performance.
Groupe LDSolidifying B2B partnerships through digital transformation
Tella & StellaUnify B2C and B2B on Shopify to accelerate online and offline growth
Archex/Sani-TechAdapting B2B eCommerce to new customers and markets
FicodisRedesigning a Magento eCommerce for a tooling leader
Quickly find answers to your questions about Novatize and our services.
Visit the FAQExplore our expertise and the services we offer to support your projects with tailored solutions.
Novatize supports distributors, manufacturers and retailers in their digital transformation, eCommerce ecosystem optimization, and the integration of technologies tailored to their needs. Its service offering includes web development, UX/UI design, digital marketing and eCommerce strategy, with a constant focus on performance and innovation.
Here are Novatize’s three core areas of expertise:
This approach enables Novatize to support companies holistically by aligning technology, marketing, and customer experience to generate tangible and sustainable results.
Working with a Shopify Plus agency means partnering with a Shopify-recognized expert in complex, high-volume, or integration-heavy eCommerce projects, particularly in growth, B2B, or unified commerce contexts. With over 300 projects completed, Novatize goes beyond implementation by offering a strategic approach focused on performance, system integration, and continuous optimization.
With its SPINE accelerator, projects are delivered faster, securely and tailored to each industry’s realities. Novatize’s support includes SEO, CRO, acquisition, retention (CLV) and customer experience optimization to drive sustainable growth in both B2B and B2C contexts.
To meet diverse and often complex business needs, Novatize relies on a strong ecosystem of technology partners. As a technology-agnostic firm, it always selects the best tools based on the merchant’s needs and objectives. This includes Shopify and Adobe Commerce (Magento) for eCommerce platforms, OneStock for order management (OMS) in a unified commerce context, and Klaviyo for marketing automation and personalization. This approach enables the deployment of robust, scalable and fully integrated architectures aimed at maximizing overall business performance.
Choosing Novatize for an eCommerce or unified commerce transformation project means relying on a team of experts who have been exclusively operating in this field for over 10 years. Novatize’s expertise covers the entire lifecycle of complex digital platforms, from strategic design to migration and ongoing optimization. Beyond implementing technological solutions, Novatize adopts a performance-driven, integration-focused, and growth-oriented approach.
Novatize’s objective is clear: to help companies achieve their business ambitions while maximizing return on investment through robust, scalable solutions aligned with their operational realities.
Novatize supports B2B companies with complex needs such as ERP integrations, advanced pricing rules, large product catalogs and specific operational processes. SPINE, Novatize’s Shopify accelerator, was specifically designed to address these complexities and enables the deployment of robust, scalable Shopify platforms up to three times faster.
Whether you operate in distribution, direct-to-consumer, retail, or manufacturing, Novatize understands your industry’s specific challenges and delivers eCommerce solutions tailored to your needs to optimize operations, enhance customer experience and drive growth. Novatize’s expertise is particularly valuable in complex environments involving advanced transactional processes, extensive product catalogs and multiple sales channels. It stands out in industries such as food and beverage, industrial and construction distribution, retail, automotive and recreational vehicles, as well as health and cosmetics, among others.
Pierre-Olivier Brassard
