Services/Marketing and digital performance/Customer acquisition

Turn traffic into results with performance-led acquisition

Attract, convert and retain your customers with a strategic, data-driven approach

Customer acquisition is a key driver of sustainable growth for any eCommerce business. Our experts combine digital advertising, SEO, marketing automation and distribution channel optimization into one cohesive strategy built to boost conversions and deliver optimal ROI.

What are the most effective paid acquisition strategies?

Paid media is a powerful growth lever when it’s planned and optimized strategically. Our specialists deploy an integrated media approach that includes: Google Ads and Meta Ads: Campaigns optimized to boost conversions and ROAS while keeping CPA low TikTok and Pinterest Ads: Reach younger, emerging audiences with high-impact creative and shopping-first formats Amazon Ads: Bid strategy and keyword optimization to drive visibility and marketplace sales Retargeting and lookalike audiences: Re-engage visitors and reach high-intent new users at scale

63% of US marketers say that social media ads, like Meta Ads, deliver the highest ROI of any marketing channel.HubSpot

63%

63% of US marketers say that social media ads, like Meta Ads, deliver the highest ROI of any marketing channel.HubSpot

How do you align acquisition and growth to boost conversion?

Acquisition isn’t just about traffic. It’s about turning every visit into a conversion opportunity. At Novatize, we help you optimize every stage of the buying journey with data-driven strategies: A/B testing and CRO: Refine landing pages and conversion funnels continuously SEO and content strategy: Optimize technically and semantically to attract qualified organic traffic Behavioral analytics: Track user friction points and turn insights into action Marketing automation: Intelligent segmentation and automated email/SMS flows to boost conversion

55% of successful B2B content marketers track ROI on their marketing efforts.CeaSeo

55%

55% of successful B2B content marketers track ROI on their marketing efforts.CeaSeo

“Novatize overhauled our SEM strategy and dramatically improved our efficiency and ROI. We’ve seen clear, measurable growth since working with their team.”

Philippe Normand

Director of Business Development, Sales Distribution & Loyalty

VIA Rail Canada

How do you choose the right marketplaces and distribution channels?

Unified commerce is essential to seize every sales opportunity. We help structure and optimize your marketplace presence across:

Amazon, Walmart and more

We optimize product listings for visibility and compliance, launch sponsored ad campaigns and implement dynamic pricing strategies to stay competitive

D2C and eCommerce

We unify your eCommerce and marketplace channels into one strategic growth engine, driving visibility and ROI

Social commerce

We integrate your product catalog across Instagram, Facebook and TikTok Shops, driving conversions with shoppable content and targeted campaigns

Our data-driven, ROI-focused growth framework

Audit and discovery

Evaluate your current channel performance Identify growth opportunities and friction points Deliver insights and recommendations based on data and business context

Defining KPIs and goals

Set meaningful metrics aligned with your business priorities Establish measurable targets to guide optimization

Implementation and testing

Launch campaigns based on your strategic roadmap Run A/B and multivariate tests to validate hypotheses Optimize in real time using performance data

Ongoing analysis and optimization

Monitor results regularly to identify new opportunities Adjust tactics based on observed performance Continuously refine strategy to maximize ROI

See how we’ve helped businesses turn visitors into customers

With customized strategies and hands-on execution, we help B2B and B2C clients optimize every step of their eCommerce funnel. From acquisition to loyalty, we focus on measurable growth and lasting success.

Explore our projects