Array ( [fr] => https://novatize.com/fr-ca/realisations/guru/ [en-CA] => https://novatize.com/en-ca/case-studies/guru/ [en-US] => https://novatize.com/en-us/case-studies/guru/ ) Case study - GURU | Novatize
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GURU

A new eCommerce experience designed to put users first

GURU Organic Energy is the world’s first natural energy drink. GURU energy drinks are made from a short list of active plant-based ingredients, including natural caffeine, without sucralose or aspartame. These carefully selected ingredients are incorporated into unique blends that push consumers to go further, and their minds to be sharper. GURU beverages are sold throughout North America via the eCommerce platform, as well as through a distribution network estimated at over 25,000 points of sale.

+/- 50 000

cans sold on the website since launch

1,68%

conversion rate on the website

+25 000

points of sale

x

Mandate

Front-End UX/UI redesign on Shopify with a new brand

Based on the new visual identity, GURU commissioned the team of specialists at Novatize to adapt their existing website. The main objectives were to improve the user experience in order to increase conversion rates, to develop detailed layouts adapted to their new brand image, to integrate a recurring subscription system to facilitate member management and encourage long-term commitment, and finally to create reusable blocks to ensure visual consistency and development efficiency, which could be reused throughout GURU’s website.

Approach

A collaborative strategy to ensure the success of the project

First, we had to fully adapt GURU’s new brand image and its various variations to digital in order to integrate it into their eCommerce. Adapting the brand image for the eCommerce platform was an essential step to ensure UI performance, but also consistency with Shopify’s specificities. Next, the design and development teams collaborated in an agile way on all stages from conception to delivery.

x
x

Results

Meet deadlines and deliver above expectations with a structured workflow

Thanks to our structured working method from the outset of the mandate, our team was able to significantly reduce delivery times and meet the deadlines set, while maintaining a high level of quality. The constructive collaboration between the GURU and Novatize teams was a key factor in the project’s success. GURU now presents a high-performance online sales platform consistent with their new brand image. This is just the beginning for this fast-growing company.