80
tons of olive oil
+ 800
retailers
2
brands on the same platform
Mandate
Bring together all B2C and B2B transactions on a single platform
At the beginning, La Belle Excuse had two separate sites to present and sell its two brands, Lolo and La Belle Excuse. Both transactional sites were hosted on WordPress/WooCommerce platforms. The mandate was to migrate everything to a single address that would bring together all the products sold by La Belle Excuse – Lolo, La Belle Excuse and the Art de vivre collection – while maintaining a simple and efficient experience for consumers used to browsing different sites. Our team of specialists therefore wanted to simplify maintenance for the La Belle Excuse team by migrating to an easy-to-use platform that allows for greater growth, like Shopify. Finally, the third part of the mandate was to create a version of the site accessible only to merchants wishing to sell their products in-store, to simplify ordering and product search. Novatize therefore created a B2B portal to present collections and products dedicated to retailers, along with adapted price lists.
Approach
Migrate to Shopify to centralize brand experience
Our mission was first to adapt the mockups to meet Shopify’s limitations, opportunities and functionalities, to create a single experience that brings both brands together on a single platform. Next, we migrated the information from both WooCommerce stores to Shopify, making sure to retain historical data, migrate content, and ensure that existing customers found everything they needed on the new site. Our team of specialists then proceeded with the custom development phase. Finally, we provided Shopify training to give La Belle Excuse as much autonomy as possible for the future.
Results
Smooth eCommerce operations for customers and retailers
The first month of the new platform’s launch was a real success, with 16,000 visits. This success was underpinned by an average shopping basket of $121, which enabled La Belle Excuse to demonstrate its customers’ confidence and interest in their products. The migration of both brands onto a single platform has greatly simplified operations, reducing the workload that could have been generated by two separate platforms. A single connection is now required to manage the advertising platforms, and the integration of POS has been a real turning point for the company.
In addition, with a network of 835 listed points of sale, access to the B2B portal offers seamless order management, simplifying the relationship between the company and its numerous outlets.
« Novatize clearly understood our needs and was able to bring our vision and values to life through the implementation of a new website that was both efficient and human. I was impressed by their project management ».
Directrice générale - La Belle Excuse