Stats
50
products available in sizes XS to XL and in 3-4 colors each
35k
visitors in the first 2 monthsÂ
2.6M +
advertising impressions for launch
Mandate
Support the Parmi brand in its launch strategyÂ
Novatize helps position Parmi primarily through its advertising placements and strategic input to lay a solid foundation to propel the brand forward. Novatize’s team of eCommerce experts supports Parmi’s launch advertising strategy across Canada.
Objective
Demonstrate Parmi's value proposition
In the first phase, the goal is to increase awareness of Parmi among its target audience, and to improve the way the company addresses and reaches out to consumers. The aim is to raise awareness of the brand, its purpose and its added value, using a variety of carefully chosen contact points and messages.
Results
A promising launch
In its first weeks on the market, over 2.6 million impressions were generated via various platforms. More than 35,000 visits were made to the site in the first weeks of launch. The Parmi team is therefore starting its online marketing with a solid foundation for controlled growth.
“The Novatize team helped us design and implement a strategy in line with our values and ambitions. Thanks to all those who are part of the Parmi adventure!”.
Cofounder - Parmi Lifewear