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Pelletier Déco Surfaces

Custom features for a complex purchasing process

Pelletier Déco Surfaces is the largest network of flooring and decorating retailers in Eastern Canada. They are united by their commitment to providing their customers with a wide range of the best products available on the market, all at competitive prices, accompanied by professional, personalized service of exceptional quality. Each retailer’s goal is to make its customers happy, comfortable with their choices and proud of their renovation or decorating project.



The beginnings of eCommerce for Pelletier Déco Surfaces

With the growth of Groupe Pelletier Déco Surfaces in recent years, it was obvious that the next step was to offer customers the possibility of buying online. Novatize supported the company’s entry into the world of eCommerce with the development of a Magento 2 (Adobe Commerce) site, while ensuring efficient management of their sometimes complex products using a PIM (Product Information Management) system, as well as a link with their ERP (Ogasys).


A customized experience at every level

As this was Pelletier’s first experience in eCommerce, we had to take the time to fully understand their customer base, their internal operations and their business objectives. We therefore began this mandate with a portion of market research, focus groups and interviews with members of the team of consultants who work with the tools and customers on a daily basis. The result is an experience that truly responds to customer needs, and simplifies the team’s work by effectively managing complex products, delivery issues and personalized shopping habits.



An up-to-date and adapted platform

In addition to offering customers the opportunity to shop online, Pelletier Déco Surfaces’ new platform is one of the most attractive and efficient in the floor-covering industry. With its colorful, streamlined design, floor-covering quantity calculator, option to book an appointment with an advisor and personalized advice, Pelletier Déco Surfaces eCommerce is a one-stop-shop for anyone looking to renovate.

“The process of creating and putting a transactional website online is no small thing. It’s essential to do business with a solid, reliable company. The Novatize team impressed me with their professionalism, reliability and transparency. Every entrepreneur has his or her pitfalls, but we’re different in the way we deal with them. I enjoyed working with them and recommend them without hesitation!”

Sabrina Pelletier

Sales and Marketing Director - Associate - Pelletier Groupe Surfaces