Customer experience research

Customer path analysis

Understanding customer journeys is fundamental to the design of a successful eCommerce experience. Customer path analysis involves understanding the path customers take to search, find and buy products on your site.

With the help of our analysis tools, we can identify and reduce friction points, thereby improving your conversion rate, bounce rate and return on investment. Novatize can help you map your entire Customer path.

User testing

User testing can be a valuable means of improving the user experience of an eCommerce site. They can help developers and designers understand how customers interact with the site and what their friction points are. User testing can be carried out online or in person, and can include interviews, surveys and usability tests.

During the eCommerce design phase, Novatize's eCommerce experts can coordinate testing with your users, thus limiting the risk when a new feature or platform goes live. Ongoing testing enables us to validate the effectiveness of our solutions and their application.

Omnichannel experience optimization

Optimizing the omnichannel eCommerce experience is a strategy aimed at creating a seamless, consistent customer experience across all channels, whether physical stores, websites, marketplaces, social media or any other type of digital platform. The aim is to provide a personalized, integrated and frictionless experience at every stage of the buying journey, whatever the channel used. Novatize offers its customers 360° eCommerce services to optimize the experience of all their online sales channels.

Designing a unified commerce experience starts with a rigorous design process. Using best practices in composable commerce and UX/UI design strategies, our experts will create an experience that enhances your brand positioning and promise across all channels (website, POS system, acquisition channels, marketplaces and more).