Attribution analysis to measure channel performance
Attribution modeling Customer journey and touchpoint analysis Budget optimization based on insights
Services/Marketing and digital performance/Analytics and Data
In a constantly evolving digital landscape, we implement advanced analytics strategies to give you a clear view of your performance. With optimized data governance, we improve attribution accuracy and maximize the return on investment of every marketing initiative so you can make informed, strategic decisions.
Intelligent use of data is a strategic asset to boost business performance. By adopting a data-centric approach, you gain clear insight into customer behavior, optimize your campaigns and improve decision-making. Our experts help you structure and activate your data to strengthen acquisition, loyalty and profitability across your organization.
Toby Lessard
Sales and Business Development Director
Archex / Groupe Sani-Tech
Attribution modeling Customer journey and touchpoint analysis Budget optimization based on insights
Dynamic reporting with Looker Studio Centralized marketing data via Supermetrics Custom dashboards aligned with your company’s KPIs
Data centralization in BigQuery for advanced analysis Dataset normalization and structuring Automated data flows for faster decision-making
Efficient tag management with Google Tag Manager Server-side tagging for improved data accuracy and privacy Tag personalization based on business goals