Services/Marketing and digital performance/Organic referencing (SEO)

Optimize your SEO for long-term visibility

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Boost your rankings with a complete SEO strategy

Organic search optimization (SEO) is built on three core pillars: technical SEO, content-based SEO and off-page SEO. Our balanced approach to these three areas helps increase site visibility, improve search rankings and attract qualified traffic.

SEO optimization

Optimize your SEO by aligning your content with search intent, not just keywords

Create content that truly meets your customers' expectations

An effective content strategy starts with deep keyword and trend analysis. We identify high-value queries that match your customers’ intent to optimize every page for greater visibility and engagement. With a data-driven and AI-supported approach, we align your content with what prospects are really searching for, driving higher conversion and long-lasting rankings.

Structure your content for better SEO visibility

Optimized content structure improves how search engines understand your site and strengthens your rankings. Our specialists structure your pages with strategic H1 and H2 tags and efficient internal linking to streamline navigation and boost SEO relevance.

Showcase your content with rich snippets

Rich snippets enhance your site’s presence by displaying enriched information directly in search results. By implementing structured data, we highlight key elements like reviews, prices, product availability or FAQs. This approach captures user attention, increases click-through rates (CTR) and improves your site’s authority in search engine results.

Maximize your eCommerce indexability and performance with strong technical SEO

Our specialists optimize your site's structure and performance to ensure efficient indexing and higher visibility. We improve speed, reduce bounce rate and simplify crawling by search engines. A well-structured architecture, optimized load times, Schema.org tag integration and compliance with Google’s mobile-first indexing help deliver a seamless experience and top-tier SEO performance.

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54.4% of Google clicks go to the top three organic results.Backlinko

Why a well-planned SEO migration is essential

Website migration is a critical step that can directly affect your organic traffic and search rankings. At Novatize, we ensure a smooth transition with a structured SEO strategy that preserves your visibility and improves performance from day one.

Traffic and indexing management

We manage 301 redirects, internal linking and URL structure to avoid ranking loss during the launch. The goal is to retain the authority built by your existing pages and avoid indexing errors or broken links that reduce visibility. At the same time, we make sure new pages are clearly understood by search engines through a clean structure, optimized tags and smooth submission via webmaster tools. This is crucial to maintain organic traffic flow.

SEO best practices integration

Our specialists ensure your site architecture follows SEO best practices in terms of content hierarchy, internal linking, mobile accessibility and loading speed. Every component is reworked to maximize your site’s recognition by search engines. We also support your team in migrating metadata, structured tags and strategic content to maintain and improve your SEO performance. This helps lay a solid foundation for long-term ranking.

UX best practices integration

We assess the impact of migration on user experience to ensure it stays intuitive, smooth and engaging. That includes consistent buying journeys, interface clarity, content readability and responsive performance across devices. Our UX experts work closely with SEO and development teams to design a seamless experience that builds trust and reduces bounce rates. A strong post-migration experience contributes directly to better conversion rates.

“Working with Novatize was a rewarding experience for our internal team. Their deep knowledge of current trends consistently impressed us. Always ahead of the curve, they gave us valuable recommendations to improve our online platform.”

Anne-Sophie Lebel

Marketing and Brand Image Coordinator

Womance

Portrait: Anne-Sophie Lebel

Our approach to building a high-performing SEO strategy

Complete SEO analysis

Technical and semantic site audit Competitive analysis to identify winning market strategies Identification of SEO trends and search intent

Strategic optimization

Content and tag optimization to match search intent Improved site structure and internal linking Enhanced technical performance

Authority building and visibility expansion

Acquisition of high-quality backlinks to build authority Optimization of presence across external platforms and social media Content strategies to attract engaged, qualified traffic

Strategic monitoring and continuous improvements

SEO performance tracking through KPIs and detailed reports Strategy refinement based on algorithm changes and market trends Ongoing testing and optimization to drive visibility and conversion

Choose Novatize

Why choose Novatize for your SEO strategy?

At Novatize, we combine technical expertise, data analysis and content strategy to grow your online presence.

Integrated expertise:

CRO and SEO are combined within a global digital growth vision.

Results-driven approach:

Our recommendations are actionable, measurable and aligned with your business objectives.

Proactive collaboration:

We work closely with our partners to continuously refine and adapt strategies.

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Let’s talk about your next eCommerce initiative