The eCommerce Consumption Trends of Canadians to Watch in 2024

The eCommerce consumption behaviors of the Canadian population have greatly evolved in recent years. Customer expectations of unified shopping experiences are on the rise. Buyers want a consistent experience across all sales channels. Want to know more about the market and consumer picture for online sales in Canada in 2024? Download our report, which highlights data collected via a survey by marketing research firm Léger.

53 % of Canadians shop online at least once a week

Which trends will really revolutionize the consumption of Canadians in 2024? What is the uptake level of these trends today, and what are the intentions of consumers in the future? Before embarking on the development of a new feature on your eCommerce platform, it is important to determine whether it will have real added value for your customers.

70% of respondents rank free delivery in their Top 3 incentives to join an online loyalty program

Free delivery is by far the most attractive incentive to encourage consumers to join a loyalty program. eCommerce companies should therefore consider offering this incentive as a priority, since 70% of respondents indicated free delivery in their top 3, and 35% indicated that it was their first choice.