Services/Marketing and digital performance/Loyalty (CLV)

Drive long-term growth with customer lifetime value optimization

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Increase revenue by retaining and nurturing loyal customers

Our team helps you build a retention strategy that delivers results because acquiring a new customer costs five times more than retaining an existing one. By optimizing every touchpoint and personalizing the experience, we increase retention and boost customer lifetime value.

Boost your revenue with a high-performing retention strategy

A well-structured strategy goes far beyond loyalty points. It builds long-term engagement by strengthening customer relationships, personalizing experiences and optimizing every interaction. Our specialists guide you through the implementation of tailored programs to maximize retention and customer lifetime value.

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31%Folder illustration
Loyal customers spend an average of 31% more than new ones.QR Tiger

“Novatize is an excellent partner. They supported us on multiple web development and optimization projects, all while respecting our budget and timeline. This was our first year working together and it definitely won’t be the last.”

Stéphanie Cloutier

Marketing and Customer Experience Director

Doyon Després

Portrait: Stéphanie Cloutier

Our approach to building a high-performing retention strategy

Loyalty and referral programs

Points-based systems redeemable for rewards VIP tiers based on customer spending Customer referral incentives with exclusive perks

Retention-focused marketing automation

Post-purchase follow-up emails and SMS Win-back campaigns for inactive customers Personalized rewards to strengthen relationships

Subscription strategies

Custom offers to drive subscriptions Reminders and perks to reduce churn Custom billing cycles and recurring product options

Customer experience and engagement

UX/UI optimization for a frictionless buying journey Proactive and responsive customer service Educational content creation

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