LambertA Successful Migration to Shopify 2.0
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Projects/Developing an effective digital presence in the medical sector
Developing an effective digital presence in the medical sector
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Context
Developing an effective digital presence in the medical sector
AMG Medical is a leading distributor of quality medical products. Among its leading brands, Dex4 is a recognized benchmark in its field, benefiting from wide distribution in physical outlets and online. Because of its presence on Amazon, AMG Medical ensures optimum accessibility for its products, while reinforcing its visibility among consumers.
Mandate
Structuring and optimizing their presence on Amazon
Already well established on Amazon, AMG Medical has entrusted Novatize with the management of its Seller and Vendor accounts in Canada and the United States. The objective is to communicate product awareness while optimizing sales performance through strategic management of Amazon advertising campaigns. The mandate also includes proactive management of product blocks and communication with Amazon, ensuring compliance and smooth operations.
Approach
Strategic management
The medical sector demands a rigorous, personalized approach. For AMG Medical, this means meticulous management of product data sheets, continuous optimization of advertising campaigns, and increased responsiveness to blockages and restrictions imposed by Amazon.
Results
A healthy account and greater visibility
The optimization of advertising campaigns and proactive block management have improved the account’s visibility on Amazon. The implementation of a dashboard provides precise performance monitoring, making it easier to analyze data and adjust strategies.
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