Adapting B2B eCommerce to new customers and markets

This is where the challenge arose of continuing to serve the smallest existing customers with the same level of quality as in the days of the small family business in the Quebec City area. With growth and the opening up of new markets, the integration and automation of recurring processes and operations became necessary. The opportunity to make a portion of the product catalog available directly to consumers on an eCommerce platform also represents considerable growth potential in Quebec, as well as in Canada and the United States.

Novatize has been entrusted with the overall mandate of developing a strategy to attack this new market. This 360-degree view of the project will enable the team to develop valuable knowledge of the company, its products, its customers, its objectives and its market, and to work on a fully integrated strategy ranging from image and branding development to the development and launch strategy of the eCommerce platform.

The group’s new sister brand, Archex, designed specifically for the new digital markets and for entry into the ROC and the US, is a natural evolution of the Sani-Tech brand and builds on the company’s strengths and reputation in Quebec.

The new Archex brand and eCommerce platform skilfully communicate simplicity, boldness, evolution and expertise with a well-assumed personality. The visual codes of the new brand are a direct evolution of the tiles in the logo of its parent company, a thoughtful nod to the evolution of the company but also to the nature of the products offered.

Armed with a new, flexible, bilingual platform for its product catalog, Archex is now hard at work with the Novatize team on an integrated strategy that will include a well-honed marketplace and launch strategy to promote its expertise in Quebec and far beyond.