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Shopify Summer 2025: Key Innovations in Unified Commerce, AI, and B2B

Shopify Summer 2025: Key Innovations in Unified Commerce, AI, and B2B

The latest Shopify Summer 2025 Edition, also known as Horizon, is packed with innovations designed to elevate merchants to the next level of digital commerce. At Novatize, our experts were especially drawn to three strategic pillars shaping this release: unified commerce (with a major revamp of Shopify POS and omnichannel tools), advanced B2B eCommerce capabilities, and deeper integration of AI across the platform.

To learn more about unified commerce

Unified commerce: A seamless in-store and online experience

Shopify continues its bold push toward unified commerce with substantial upgrades to its POS system. The point-of-sale app is now faster, more intuitive, and fully customizable to reflect your brand’s identity.

- Modernized UI & Smarter Navigation: Enhanced product search, smoother checkout, and smarter cart management.

- Ship and Carry Out Workflow: Customers can take in-stock items home and have the rest shipped automatically.

- Branded POS Interface: A new Display Editor allows merchants to fully brand the in-store checkout experience.

- Device-Free Mobile Payments: Tap to Pay turns any mobile phone into a secure payment terminal, no extra hardware required.

Shopify also improves its omnichannel capabilities through tools like the Shop app, which delivers real-time, personalized product suggestions, and multi-entity management for merchants operating across multiple geographies or channels.

Everyday AI, built for merchants

Shopify’s investment in AI is more than a trend—it’s a shift. The Summer 2025 release signals a decisive turn toward integrated, actionable AI that enhances day-to-day commerce.

- AI Store Builder: Generate a fully functional online store with just a few keywords, complete with three custom design previews.

- Horizon Theme with Native AI: Create personalized sections in your theme editor using natural language prompts.

- Shopping Assistants & Storefront Agents: Shopify now allows third-party AI agents to interact with your product catalog and enables merchants to deploy custom agents on their storefronts.

- Shopify Knowledge Base: Automatically generates brand-consistent answers for AI agents.

- Sidekick AI Assistant: Your intelligent sidekick can investigate drops in performance, execute tasks, understand voice commands in French or English, and generate on-brand visuals using generative AI.

These tools give eCommerce teams greater agility to test, optimize, and launch campaigns faster than ever.

What these updates mean for B2B eCommerce

Shopify continues to strengthen its native B2B offering by introducing features tailored to businesses that sell to professional buyers—often within complex regulatory, technical, or operational environments. With Summer 2025, the platform becomes even more robust, scalable, and easier to manage for these merchants.

First, Shopify Markets is now compatible with B2B, allowing merchants to create multiple distinct markets for business customers. Each market can have its own product catalogs, currencies, tax rules, and even storefront themes. With the “View as” feature, teams can preview the buyer experience from the perspective of a specific B2B account. This allows for fine segmentation of the offering—without having to manage multiple storefronts—and enables a tailored experience for each reseller, distributor, or international partner.

On the compliance side, Shopify now offers automatic VAT number validation for the EU and UK. Combined with Shopify Tax, this feature helps reduce the risk of errors when applying tax exemptions for registered businesses. It’s a major step forward for B2B merchants operating across multiple tax jurisdictions.

Another strategic update is the ability to set minimum and maximum order values using the free Checkout Blocks app. This gives B2B companies a powerful tool to protect margins, discourage small unprofitable orders, or enforce order thresholds for resellers.

Shopify also now allows merchants to include gift cards in B2B catalogs, making them easier to sell without needing custom development. This is especially useful in distributor networks, incentive programs, or partner reward systems.

From a systems perspective, the updated ERP connector now supports synchronization between Shopify B2B and NetSuite, enabling businesses to sync company records, orders, PO numbers, and payment terms more accurately. This helps reduce manual entry and improves data consistency across platforms.

Finally, the app ecosystem is expanding with 9 new apps now compatible with B2B, including integrations for QuickBooks, collaborative ordering, and product lookbooks. And within Shopify Collective, barriers to entry are coming down: there’s no longer a sales minimum required to join as a supplier or retailer (US only), and new search and recommendation tools help partners discover each other more easily.

Together, these updates make Shopify even more suitable for running B2B commerce at scale. They support a professional buying experience that’s seamless, personalized, compliant, and fully integrated—without leaving the native Shopify environment.

To see the 150 new features announced by Shopify

With the Shopify Summer 2025 release, merchants get a platform that’s more integrated, more intelligent, and more adaptable than ever. Unified commerce tools, advanced B2B workflows, and embedded AI are transforming how businesses serve their clients, optimize operations, and stand out in a competitive landscape. At Novatize, we help ambitious brands harness these innovations to deliver high-performance eCommerce experiences, whether you're D2C, B2B, or a hybrid. Let’s talk about how your business can unlock the full potential of Shopify.