Design & experience

Customer experience research

User experience research in eCommerce is a powerful tool for understanding what works and what doesn't on a website. It enables eCommerce merchants to understand the factors that influence consumer behavior and how to improve their online experience. Novatize can coordinate user interviews, user tests or any other method that will enable you to fully understand their needs and implement actions based on fact-based hypotheses.

Interface design

Interface design is a key factor in the success of an eCommerce site. It must be designed to facilitate navigation and create a pleasant, consistent user experience. Ergonomics and design principles must be applied to optimize the user experience and provide them with the information they need to make their purchases. The interface must inspire confidence and pay homage to your brand territory. Novatize's UI design team will create high-performance, coherent mock-ups for your eCommerce needs.

Content creation

Content creation is essential to a successful eCommerce strategy. It enhances the user experience, creates a connection with customers and provides them with the information they need to make a purchasing decision. Credible, relevant content will have an impact on your customers' perception, and therefore on your conversion rate. Content creation can take the form of product descriptions, buying guides, editorial content, product photos, videos and more.

Creation of brand identity

Designing a consistent brand identity is one of the factors contributing to the creation of a successful online shopping experience. A strong brand identity can help create a connection with customers and build loyalty. What's more, it can help companies stand out from their competitors and improve their visibility in online markets. A brand that doesn't fit in is bound to be an obstacle to eCommerce success and growth.