Content creation

Content strategy

The eCommerce content strategy is an essential tool for improving the customer experience and attracting and convincing consumers. It consists in creating content adapted to each stage of the buying process and to each type of product, in order to offer a personalized and engaging experience.

Whether it's a strategy for the content on your site, your email marketing strategies, your digital advertising or anything else, Novatize will guide you in creating a strategy that's relevant to your customers.

Photo and video content

Photos and videos are essential to a successful eCommerce experience design. They enable customers to learn more about the products and services on offer, and help them make a purchasing decision. Companies can use different types of visual content, including detailed product descriptions, explanatory videos and images of products in action.

Novatize can help you create product photos and videos, advertising content and much more.

Writing

Whether it's for your eCommerce site or your marketing campaigns, Novatize's content team can enhance your copywriting in English or French. Copywriting is an essential aspect of designing a unified eCommerce experience. It must be concise, clear and compelling to entice visitors to buy your products and return to your site. Good copywriting can improve conversion and create a positive experience for your customers. eCommerce copywriting must also take into account keywords and consumer search trends (SEO).

To this end, Novatize's experts can work with you to create an editorial guide for all your eCommerce channels (website, marketplaces, campaigns, etc.).