Becoming an eCommerce manager is a crucial time for any company. It’s an exciting opportunity to shape the future of your company’s online business. At Novatize, we understand the importance of this moment, and we’re here to support you. Here are some essential tips to guide you through your first steps as a new eCommerce manager.
A long-term vision
It’s crucial for a new eCommerce manager to understand the company’s long-term vision. This vision will help define a clear action plan to guide your team to success. This is a key success factor for a leader who knows how to mobilize his or her team.
Master all channels and departments
To succeed in a unified commerce environment, it’s essential to be familiar with all sales channels, and to understand how other company departments operate. This will enable you to better coordinate efforts and resolve any problems more quickly.
Learn about existing systems and the technology stack
Before implementing new projects, familiarize yourself with the systems and technologies already in place within the company. This will enable you to identify optimization opportunities and maximize existing technological investments. It may be a good idea to carry out an audit of the current situation to assess performance objectively.
In eCommerce, especially in a unified commerce context, you need to consider the technological ecosystem as a whole. You certainly need to know about the CMS and/or ERP and the applications linked to the eCommerce platform, but also all the systems linked to logistics, product management, marketing tools, point-of-sale systems and much more (e.g. OMS, WMS POS, PIM, CDP, CRM, or others).
Identify technological and compliance risks
Security and compliance are critical aspects of online business. Identify technological risks such as technical debt and data security, as well as compliance requirements such as Law 25. Develop strategies to manage them effectively and avoid major mistakes.
Evaluate potential sources of revenue and future investments
To ensure sustainable growth, it is essential to identify and evaluate the various potential sources of revenue for the eCommerce business. This may include exploring new markets, optimizing existing sales channels, or developing complementary products or services. In addition, a new director must carefully analyze the future investments needed to achieve the company’s growth objectives, ensuring that they are aligned with the overall strategy.
To plan your budget before, during and after an eCommerce redesign project, take a look at this capsule.
Define clear priorities and objectives
It’s essential to define clear priorities and objectives for your eCommerce team. Communicate them transparently, and make sure every team member understands his or her role in achieving them. Involve your team in setting objectives to promote efficiency, motivation and accountability.
To help you out, the 6 essential KPIs for eCommerce businesses to monitor during an economic downturn.
Building a strong multidisciplinary team
Your team is your greatest asset. Take the time to build a strong, multidisciplinary team capable of meeting the varied challenges of online business. Encourage collaboration and innovation to make the most of everyone’s skills. A complete eCommerce team should include the following roles a marketing strategist, front-end and back-end developers, UX/UI designers, project managers and product managers (PO/PM). You may also be interested in internal or external support roles such as copywriters, photo/video content creators, translators, logistics specialists, solution architects and more as needed.
The satisfaction of your team will certainly have an impact on the satisfaction of your customers. Find out more about how the employee experience influences the customer experience?
Meet and evaluate all external stakeholders
Take the time to meet and assess all external stakeholders, such as agencies, freelancers, technology and logistics suppliers. Make sure they are aligned with the company’s objectives, and identify opportunities for improvement in existing relationships.
Are you looking to redesign your website and ensure an effective eCommerce tender?
Your first days as a new eCommerce manager are crucial in laying the foundations for sound management and long-term success. By following these tips and benefiting from the support of partners like Novatize, you’ll be well equipped to meet the challenges of eCommerce.
Are you involved in a merger or acquisition? Find out how to create a coherent, high-performance eCommerce ecosystem.
Would you like to discuss your eCommerce strategies with a Novatize specialist?
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