A leading manufacturer that performs well on Amazon Vendor

Garant, a manufacturer of non-motorized tools and accessories for gardening, construction, cleaning, and snow removal, has been a leader for 125 years. Its practical, innovative, durable, and affordable products are used by both professionals and consumers. The company joined Amazon through the Vendor program to diversify its sales channels and reach new customers. More than 80% of Canadians discover brands for the first time on Amazon, making it an ideal showcase for Garant beyond hardware stores.

As a partner firm of Garant, Novatize’s goal is to support the retailer in developing its brand on Amazon. With this in mind, our team is regularly consulted on new product additions, visual content production, brand development, and traffic acquisition. Novatize’s marketplace experts are also responsible for managing advertising campaigns (PPC).

Selling on marketplaces can be challenging. In fact, Garant faced several external constraints in recent months, yet the objectives were still achieved thanks to a strong product selection, effective use of Amazon’s seller tools, and a thoughtful advertising strategy. It is important to regularly update and review acquisition tactics. This collaboration has allowed Garant not only to reach its sales objectives but also to grow its presence in the gardening and home tools categories. In doing so, Garant is securing a very promising future on marketplaces.