01
Real-time pricing connected to ERP
Display accurate, real-time pricing based on ERP data, ensuring that customers always see the correct rates. Prices are automatically validated in Shopify to prevent discrepancies.
Accelerate Your B2B Growth with SPINE – The New Shopify B2B Accelerator
Unlock the full potential of Shopify Plus with a suite of powerful B2B features designed to meet the complex needs of mid-market and enterprise distributors, manufacturers and wholesalers.
What is SPINE?
SPINE is a B2B accelerator built for Shopify Plus merchants. It bridges technology gaps and accelerates go-to-market strategies for complex B2B operations.
Key highlights
Pre-built Shopify Plus integrations
Quickly connect your existing tools and systems with ready-to-use integrations built specifically for Shopify Plus, reducing setup time and complexity.
Advanced B2B functionality
Access powerful B2B features, such as custom pricing, user permissions and bulk ordering, without costly custom development.
Faster time-to-market with proven templates
Leverage pre-tested templates designed for B2B to launch faster, minimize risk and focus on scaling your business instead of starting from scratch.
Built for the unique needs of B2B companies
SPINE was designed to help B2B companies streamline operations, reduce manual processes, and deliver a seamless online buying experience. Developed by Novatize, it offers a suite of Shopify-integrated functionalities tailored to accelerate growth while minimizing complexity.
Not every business needs every feature. Our experts will assess your goals and recommend the SPINE features that best fit your unique needs, ensuring a customized solution for your B2B eCommerce.
Custom features designed for your needs and B2B success
02
Company user management
Enable businesses to add, manage, and assign roles to multiple users within their company account. Define user permissions for ordering, approvals, and account management to maintain control over purchasing.
03
Notifications for approvals & user assignments
Automate notifications for order approvals and new user assignments within company accounts. Keep teams informed with instant updates to improve workflow efficiency.
04
Store inventory availability & lead time
Display real-time inventory levels for each store location, helping customers make informed purchasing decisions. Show estimated product lead times alongside stock availability to set clear expectations and reduce order issues and delays.
05
Favorite store selector
Allow B2B customers to choose and save their preferred store to order from. Streamline the purchasing experience by prioritizing their selected store for fulfillment and personalized offers.
06
Create and approve shopping lists
Allow B2B customers to build and submit purchase lists for approval, streamlining bulk ordering. Company admins can review, modify, and approve orders before processing to ensure compliance with company policies.
07
Integrated quick ordering
Allow B2B customers to quickly reorder or bulk-purchase products with a streamlined Quick Order feature. Improve efficiency by reducing the time needed to add multiple products to the cart.
08
Advanced company shipping rules
Set custom shipping rules based on company location, order volume, or negotiated agreements. Automate delivery options to optimize logistics and reduce manual intervention.
Why choose SPINE?
Faster time-to-market
Get your B2B eCommerce store up and running quickly with pre-configured solutions and best practices, reducing development time and complexity.
Seamless ERP integration
Provide B2B buyers with intuitive tools like Quick Order, real-time pricing, store inventory availability, and product lead times, making purchasing efficient and hassle-free.
Enhanced order management
SPINE order approvals, purchase lists, and user-based permissions to ensure smooth transactions while maintaining control over purchasing workflows.
Scalability & flexibility
Designed to grow with your business, SPINE supports multi-user company accounts, custom approval flows, and automated notifications, making it easy to scale as your needs evolve.
Optimized logistics & fulfillment
Implement store-specific inventory tracking, shipping rules, and lead time visibility to improve order fulfillment and reduce delays.
Future-proof technology
Built to integrate seamlessly with Shopify, SPINE ensures compatibility with Shopify’s latest features, keeping your B2B eCommerce future-ready.
Webinar
Want to learn more about tech solutions to transform your B2B commerce on Shopify?
Beyond its core capabilities, Shopify now offers powerful features to personalize the customer experience, manage complex catalogs and streamline operations, all while strengthening its API ecosystem. Whether you're a current user or evaluating the platform, find out how Shopify can become a strategic lever for your B2B growth. Join Novatize and Shopify in this webinar to discover how to activate these tools in your strategy and move your business into the digital B2B era.
Pierre-William Plante
Account ManagerNovatize
Richard Leschiutta
Go-To-Market OperationsShopify
Ready to transform your B2B eCommerce?
Discuss your goals with our experts and discover the SPINE features that best fit your business. We’ll create a tailored roadmap to simplify your operations, enhance your buyer experience, and drive growth.
Proven expertise with over 100 enterprise systems
With more than 100 successful enterprise system integrations, we bring deep expertise in connectivity and automation. Whether you're using ERP, CRM, PIM or accounting platforms, we ensure seamless data flow between your internal systems and your eCommerce platform to improve both operational efficiency and digital performance.
Archex/Sani-TechAdapting B2B eCommerce to new customers and markets
View case study
Groupe LDSolidifying B2B partnerships through digital transformation
View case study
Exceldor CoopérativeTwo dedicated sales portals for internal teams and external partners
View case study
CamsoCreating a seamless experience for complex products
View case study