Build a strategic MVP to reach a smaller time-to-market

Creaform is a world-class company founded in 2002. They develop, manufacture and distribute innovative portable 3D measurement technologies, and are a leading provider of 3D engineering services. Their products and services are being used worldwide by more than 2500 clients from various industries such as automotive, aerospace, manufacturing, consumer products, research & education, NDT, heavy industries and power generation.

peel 3d is a project powered by Creaform/AMETEK, the world leader in 3D scanners for businesses. The goal behind peel 3d: offer an affordable, yet high-quality 3d scanner to consumers and small businesses who can benefit from this technology to accelerate their growth.

To reach a larger and international market, Creaform/AMETEK inc. isolated the project peel 3d to give it a completely independent brand, life and potential. Novatize was trusted to bring technological solutions and global eCommerce strategy to properly launch the product worldwide.

Marketing strategies focused on consumer education reached a global market rapidly and allowed to target specific regions where the product attracted more consumers. A stunning 5x return on investment after 12 months was observed. The brand was quickly noticed in the community and rose quickly to become one of the most coveted by consumers.